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How young consumers are influenced by the valence of positive and negative frames: a cross-cultural perspective.
Theodore Tarnanidis
Jason Papathanasiou
Kofi Osei-Frimpong
Nana Owusu-Frimpong
Published in:
Int. J. Inf. Decis. Sci. (2024)
Keyphrases
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positive and negative
cross cultural
positive or negative
decision rules
target concept
cultural differences
video frames
positive data
computational models
training instances
extracted features
virtual teams
positive and negative examples
neural network
fuzzy logic
moving objects
decision making
feature selection