Shaping how advertisers see me: user views on implicit and explicit profile capture.
Dagmar KernMichael HardingOliver StorzNigel DaviesAlbrecht SchmidtPublished in: CHI Extended Abstracts (2008)
Keyphrases
- user profiles
- explicit feedback
- user interaction
- user feedback
- user interface
- user experience
- online advertising
- multiple views
- recommender systems
- user defined
- user preferences
- database
- data mining
- e learning
- collaborative filtering
- relevance feedback
- recommendation systems
- end users
- implicit feedback
- display advertising
- viewpoint