The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing.
Roope JaakonmäkiOliver MüllerJan vom BrockePublished in: HICSS (2017)
Keyphrases
- social media
- user engagement
- content creation
- user generated content
- social context
- user experience
- user generated
- social media platforms
- social media content
- social media data
- contextual information
- user activity
- online social
- multimedia
- context sensitive
- social networking sites
- social networking
- emerging topics
- web content
- online social networks
- social media sites
- social networks
- website
- decision making
- user participation
- sharing websites
- online social media
- data mining
- social activities
- online forums
- predictive modeling
- information diffusion
- big data
- long term
- artificial intelligence