Evaluation of Search Engine Optimization - Experiments for a Business Site and a New Evaluation Measure.
Julia Maria SchulzRalph KölleChrista Womser-HackerThomas MandlPublished in: ICEIS (4) (2008)
Keyphrases
- evaluation measures
- search engine optimization
- business owners
- internet marketing
- search engine marketing
- online marketing
- precision and recall
- search engine
- website
- learning to rank
- data mining
- retrieval systems
- evaluation metrics
- business intelligence
- business processes
- information retrieval
- machine learning
- electronic commerce
- customer relationship management
- web pages
- decision making