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Understanding Customer Attrition at an Individual Level: a New Model in Grocery Retail Context.
Clément Gautrais
Peggy Cellier
Thomas Guyet
René Quiniou
Alexandre Termier
Published in:
EDBT (2016)
Keyphrases
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individual level
computational model
probabilistic model
mathematical model
objective function
conceptual model
neural network
probability distribution
contextual information
statistical model
prediction model
similarity measure
data mining techniques
conceptual framework
customer behavior