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A purchasing-intention model in C2C e-commerce of China: the role of perceived risk, trust, perceived benefit and their antecedents.

Huiying LiQiang YeRob LawZhisheng Wang
Published in: ICEC (2010)
Keyphrases
  • perceived risk
  • probabilistic model
  • prior knowledge
  • electronic commerce
  • user satisfaction
  • trust model
  • structural equation modeling