Practical Constrained Optimization of Auction Mechanisms in E-Commerce Sponsored Search Advertising.
Gang BaiZhihui XieLiang WangPublished in: CoRR (2018)
Keyphrases
- constrained optimization
- sponsored search advertising
- auction mechanisms
- purchase behavior
- mechanism design
- multi attribute
- electronic markets
- game theory
- electronic commerce
- objective function
- search engine
- search advertising
- internet search engines
- multiple criteria
- combinatorial auctions
- online auctions
- bayesian networks
- decision making
- special case
- display advertising
- business models
- incomplete information