Business Process Management Bridging Marketing and IT: Transformation Model for Customer Journey Maps and BPMN.
Tobias SixMatthias LedererWerner SchmidtMarco NirschlPublished in: S-BPM ONE (2022)
Keyphrases
- business process management
- transformation model
- customer relationship management
- customer behavior
- business processes
- business process
- marketing strategies
- affine transformation
- transformation models
- service oriented
- information systems
- enterprise architecture
- nonrigid registration
- data mining
- business process models
- life cycle
- business users
- process model
- user interface
- business process modeling
- social networks
- databases
- web services
- emergency management
- case study
- service oriented architecture
- object recognition
- computer assisted