Reconciling the Personalization-Privacy Paradox: Exploring Privacy Boundaries in Online Personalized Advertising.
Yu-Qian ZhuKritsapas KanjanamekanantYi-Te ChiuPublished in: J. Assoc. Inf. Syst. (2022)
Keyphrases
- personal information
- privacy preserving
- privacy aware
- security issues
- sensitive information
- privacy preservation
- online advertising
- private information
- information filtering
- privacy concerns
- user profiles
- statistical databases
- context aware
- security risks
- privacy preserving data mining
- online learning
- legal issues
- real time
- user model
- private data
- privacy issues
- differential privacy
- privacy protection
- location privacy
- privacy enhancing
- individual user
- user modeling
- collaborative filtering
- user interface