Extending the personal branding affordances typology to parasocial interaction with public figures on social media: Social presence and media multiplexity as mediators.
Andrew M. LedbetterColten MeisnerPublished in: Comput. Hum. Behav. (2021)
Keyphrases
- social media
- social presence
- communication tools
- collaborative learning
- social interaction
- social learning
- distance learning
- instant messaging
- computer mediated
- computer mediated communication
- multimedia
- online learning
- discussion forums
- social networks
- user generated content
- physical objects
- content analysis
- distance education
- active learning
- cooperative
- learning opportunities
- learning environment
- case study