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'Arrivederci CIAO.com, Buongiorno Bing.com' - Electronic word-of-mouth (eWOM), antecedences and consequences.
Marwan Khammash
Gareth Havard Griffiths
Published in:
Int. J. Inf. Manag. (2011)
Keyphrases
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electronic word of mouth
positive or negative
online reviews
search engine
attitudes toward
positive and negative
social network sites
marketing strategies
social interaction
sentiment analysis
text classification
feature selection