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Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness.
Kai Wang
Eric T. G. Wang
Cheng-Kiang Farn
Published in:
Int. J. Electron. Commer. (2009)
Keyphrases
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website
consumer behavior
web applications
web documents
internet advertising
semantic web
web mining
web users
web resources
web pages
information sources
web content
web data
online communities
link analysis
online stores
end users