Effects of Interactivity on Consumer Behavioral Intention in Mobile Social Commerce in China.
Pinghao YeLiqiong LiuPublished in: Inf. Resour. Manag. J. (2021)
Keyphrases
- behavioral intention
- mobile services
- perceived usefulness
- social commerce
- mobile devices
- attitudes toward
- factors that affect
- mobile applications
- privacy concerns
- mobile phone
- business models
- independent variables
- cost benefit
- social influence
- technology adoption
- developing countries
- online environment
- mobile users
- mobile learning
- empirically tested
- cloud computing
- mobile technologies
- e learning
- factors that influence