Practical Eye Tracking of the Ecommerce Website User Experience.
Wilkey WongMike BartelsNina ChrobotPublished in: HCI (7) (2014)
Keyphrases
- user experience
- eye tracking
- website
- usability evaluation
- eye movements
- visual attention
- user behavior
- end users
- eye tracker
- human computer interaction
- eye tracking data
- mobile applications
- user interface
- user interaction
- implicit feedback
- eye tracking technology
- gaze estimation
- head mounted
- visual search
- eye movement data
- user engagement
- usability studies
- eye fixations
- eye gaze
- artificial intelligence