An optimal strategy of advertising and electronic word-of-mouth with considering rebates.

Jizi Li Yue Yu Chunling Liu Xudong Deng

Published in: Kybernetes (2023)

Keyphrases

optimal strategy
electronic word of mouth
positive or negative
online reviews
decision problems
attitudes toward
monte carlo
positive and negative
mathematical models
social network sites
knowledge sharing
cooperative game
social interaction