Determinants of Customer Loyalty for Social Networking Sites.
Rui GuLih-Bin OhKanliang WangPublished in: WEB (2009)
Keyphrases
- social networking sites
- customer loyalty
- service quality
- customer satisfaction
- social networking
- service providers
- online social networks
- social media
- information systems
- electronic commerce
- social networks
- user satisfaction
- potential customers
- competitive advantage
- call center
- young adults
- user generated content
- quality of service
- business decisions
- data mining