What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience.
Ahmet Bulent OzturkAnil BilgihanKhaldoon NusairFevzi OkumusPublished in: Int. J. Inf. Manag. (2016)
Keyphrases
- user satisfaction
- intrinsic motivation
- cognitive effort
- user perceptions
- perceived usefulness
- recommender systems
- user acceptance
- computer based information systems
- user interaction
- mobile applications
- computer self efficacy
- mobile devices
- positive attitude
- smart phones
- mobile phone
- user centric
- value added services
- social roles
- mobile users
- learning strategies
- information systems