Globalization in Marketing: An Empirical Analysis of Business Adoption and Use of Social Network Sites.
Abby PetersDalila SalazarPublished in: AMCIS (2010)
Keyphrases
- social network sites
- information technology
- telecommunications industry
- information systems
- data mining
- consumer behavior
- customer relationship management
- direct marketing
- social media
- decision making
- electronic data interchange
- small and medium sized
- online marketing
- social networks
- business managers
- banking industry
- international trade
- technology adoption
- internet marketing
- small businesses
- return on investment
- financial services
- business processes
- customer behavior
- marketing strategies
- knowledge sharing
- success stories
- business intelligence
- marketing campaigns
- customer support
- knowledge management
- personal information
- case study
- e government
- user generated content
- internet advertising
- web services
- content analysis
- software engineering
- customer loyalty
- search engine marketing
- business models