Knowledge-Based Recommender Technologies for Marketing and Sales.
Alexander FelfernigErich TeppanBartosz GulaPublished in: Int. J. Pattern Recognit. Artif. Intell. (2007)
Keyphrases
- potential customers
- data mining
- customer behavior
- customer service
- data mining technology
- website
- decision making
- collaborative filtering
- cross selling
- customer support
- long term
- user profiles
- recommender systems
- database marketing
- customer base
- recommendation systems
- web technologies
- future development
- wireless networks
- radio frequency identification rfid
- customer data
- expert systems
- neural network