Identifying the most Persuasive Messages to Convert non-Mobile Shoppers into Mobile Shoppers.
Chiang-Yu ChengEldon LiPublished in: PACIS (2014)
Keyphrases
- mobile devices
- mobile phone
- mobile environments
- context aware
- mobile commerce
- mobile users
- online shopping
- mobile applications
- user centric
- communication technologies
- mobile networks
- mobile computing
- mobile technologies
- mobile robot
- mobile objects
- location aware
- neural network
- smart phones
- mobile learning
- electronic commerce
- information systems