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Product and channel-related risk and involvement in online contexts.

Sonia San Martín GutiérrezCarmen Camarero IzquierdoRebeca San José-Cabezudo
Published in: Electron. Commer. Res. Appl. (2010)
Keyphrases
  • online learning
  • real time
  • life cycle
  • multi channel
  • decision making
  • product design
  • neural network
  • computer simulation
  • closely related
  • risk management
  • risk factors
  • product reviews