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The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival.
Xiaoyu Xu
Qi Li
Lifang Peng
Tzyh-Lih Hsia
Chih-Jung Huang
Jen-Her Wu
Published in:
Comput. Hum. Behav. (2017)
Keyphrases
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online shopping
consumer behavior
social influence
social interaction
customer satisfaction
social networks
online communities
service quality
online consumer
personal information
user preferences
technology acceptance
technology adoption
factors influencing
network structure
collaborative filtering
data analysis