Social Media Utilization for the Service Innovation: Case Study of Danish Companies.
Lene Tolstrup SørensenMorten FalchPublished in: Int. J. E Serv. Mob. Appl. (2018)
Keyphrases
- case study
- social media
- consumer products
- market share
- software development
- open innovation
- web services
- knowledge management
- lessons learned
- social networks
- strategic decisions
- information services
- big data
- real world
- user generated content
- high tech
- service providers
- marketing campaigns
- online marketing
- service oriented
- business applications
- customer service
- service times
- business process
- management system
- small and medium sized