Tracing Information Flows Between Ad Exchanges Using Retargeted Ads.
Muhammad Ahmad BashirSajjad ArshadWilliam K. RobertsonChristo WilsonPublished in: CoRR (2018)
Keyphrases
- information flows
- targeted advertising
- display advertising
- sponsored search
- contextual advertising
- information flow
- click prediction
- behavioral targeting
- online advertising
- search advertising
- emergency response
- search engine
- click through rate
- organizational structure
- short text
- team members
- information sharing
- user behavior
- keywords
- keyword extraction
- management system
- artificial intelligence