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The good, the bad, and the random: an eye-tracking study of ad quality in web search.

Georg BuscherSusan T. DumaisEdward Cutrell
Published in: SIGIR (2010)
Keyphrases
  • web search
  • high quality
  • higher quality
  • search engine
  • web information retrieval
  • learning algorithm
  • real time
  • data sets
  • data mining
  • digital libraries
  • quality measures
  • search result
  • web searching