Predicting customer profitability during acquisition: Finding the optimal combination of data source and data mining technique.
Jeroen D'HaenDirk Van den PoelDirk ThorleuchterPublished in: Expert Syst. Appl. (2013)
Keyphrases
- data mining techniques
- data warehouse
- data sources
- data mining
- cluster analysis
- association rules
- apriori algorithm
- association rule mining
- distributed data mining
- customer relationship management
- optimal solution
- data mining technology
- information sources
- data integration
- historical data
- databases
- customer satisfaction
- churn prediction
- data mining methods
- customer base
- knowledge discovery
- data model
- reinforcement learning
- pattern mining
- data mining algorithms
- data mining applications
- frequent itemsets
- log data
- data mining tools
- distributed systems
- preprocessing
- customer service
- multiple data sources
- customer behavior
- machine learning
- database