Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System.

Abigail Leigh Phillips

Published in: Public Libr. Q. (2014)

Keyphrases

customer service
customer behavior
customer support
customer satisfaction
inventory control
decision making
dynamic programming
call center
data mining
website
customer relationship management
business strategy
data mining techniques
business processes
marketing strategies
governmental organizations