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Is the Advertising Effect of Virtual Experience Always Better or Contingent on Different Travel Destinations?

Chin-Sheng WanSheng-Hshiung TsaurYa-Li ChiuWen-Bin Chiou
Published in: J. Inf. Technol. Tour. (2007)
Keyphrases
  • virtual environment
  • augmented reality
  • immersive environments
  • data sets
  • virtual reality
  • online advertising
  • real time
  • neural network
  • multi agent
  • user behavior
  • database