Brand interactions and social media: Enhancing user loyalty through social networking sites.
Tahir M. NisarCaroline WhiteheadPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- social networking sites
- social media
- social activities
- internet users
- user groups
- social networking
- social graph
- social networks
- young adults
- social behavior
- user generated content
- social connections
- privacy settings
- online social networks
- social media streams
- social software
- social relationships
- instant messaging
- user interaction
- user interface
- online communities
- online social
- end users
- social web
- behavioral patterns
- user satisfaction
- user preferences
- data streams