Big Data, Marketing Analytics, and Firm Marketing Capabilities.
Guangming CaoNa TianCharles BlanksonPublished in: J. Comput. Inf. Syst. (2022)
Keyphrases
- big data
- social media
- predictive modeling
- big data analytics
- cloud computing
- data management
- data mining
- business intelligence
- data analysis
- unstructured data
- vast amounts of data
- data processing
- data visualization
- decision making
- knowledge discovery
- massive data
- data science
- financial services
- high volume
- social networks
- data warehousing
- customer relationship management
- data mining methods
- database
- information technology
- data analytics
- machine learning
- health informatics
- information processing
- expert systems
- massive datasets
- business analytics
- databases
- data sets