Login / Signup

Commentary - Assumptions, Explanation, and Prediction in Marketing Science: "It's the Findings, Stupid, Not the Assumptions".

Eric W. K. Tsang
Published in: Mark. Sci. (2009)
Keyphrases
  • data mining
  • simplifying assumptions
  • collaborative learning
  • prediction accuracy
  • prediction model
  • information systems
  • long term
  • prediction error
  • prediction algorithm
  • predictive modeling