Effects of Website Interactivity on e-Loyalty: A Social Exchange Perspective.

Wen-Jang Jih Su-Fang Lee Yuan-Cheng Tsai

Published in: Int. J. E Bus. Res. (2010)

Keyphrases

website
potential customers
viewpoint
databases
web pages
information systems
decision making
machine learning
real world
web content
web users
online shopping
artificial intelligence
genetic algorithm
e learning
knowledge discovery
web usage mining
customer satisfaction
database
website design