Stochastic Budget Optimization in Internet Advertising.
Bhaskar DasGuptaS. MuthukrishnanPublished in: Algorithmica (2013)
Keyphrases
- internet advertising
- stochastic optimization
- optimization problems
- optimization algorithm
- stochastic programming
- monte carlo
- global optimization
- stochastic search
- discrete optimization
- constrained optimization
- banner ads
- optimal control problems
- decision making
- data mining
- optimization method
- objective function
- information systems
- monte carlo sampling
- real world
- data sets