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Modeling Market Share Dynamics Under Advertising Effort and Word-of-Mouth Interactions Between Customers.

Eugenius KaszkurewiczAmit Bhaya
Published in: IEEE Trans. Comput. Soc. Syst. (2018)
Keyphrases
  • market share
  • real time
  • databases
  • service providers
  • customer base
  • information technology
  • user behavior
  • competitive advantage
  • physical processes
  • evolutionary game theory
  • animal behavior