Marketing Tourism via Electronic Games: Understanding the Motivation of Tourist Players.
Feifei XuFeng TianDimitrios BuhalisJessika WeberPublished in: VS-GAMES (2013)
Keyphrases
- game theory
- game play
- pure nash equilibria
- tourism industry
- online game
- boolean games
- imperfect information
- travel information
- computer games
- board game
- games played
- repeated games
- game players
- short and long term
- electronic commerce
- website
- data mining
- nash equilibria
- game theoretic
- video games
- multi player
- long term
- game mechanics
- card games
- customer relationship management
- travel planning
- multi agent systems