A new approach to advertising in social networks - business-centric check-ins.
Dmitry NamiotManfred Sneps-SneppePublished in: ICIN (2011)
Keyphrases
- social networks
- viral marketing
- internet advertising
- consumer behavior
- social network analysis
- online marketing
- business processes
- electronic commerce
- data mining
- internet marketing
- business intelligence
- social media
- business process
- information systems
- business models
- business applications
- decision making
- link prediction
- business environment
- knowledge management
- social interaction
- online social networks
- business rules
- enterprise architecture
- real world
- return on investment
- customer relationship management
- social relationships
- information diffusion
- data quality
- complex networks