Information technology and e-business marketing strategy.
Mohamad Reza SanaeiFarzad Movahedi SobhaniPublished in: Inf. Technol. Manag. (2018)
Keyphrases
- marketing strategies
- information technology
- direct marketing
- business strategy
- customer satisfaction
- small businesses
- service quality
- database marketing
- information systems
- competitive advantage
- customer relationship management
- life cycle
- support systems
- commercial banks
- customer service
- search engine optimization
- data mining applications
- search engine marketing
- databases
- market segments
- electronic commerce
- database systems
- website
- decision making
- data mining