Predicting advertiser bidding behaviors in sponsored search by rationality modeling.

Haifeng Xu Bin Gao Diyi Yang Tie-Yan Liu

Published in: WWW (2013)

Keyphrases

sponsored search
sponsored search auctions
online advertising
search engine
budget constraints
click prediction
click through rate
keywords
human behavior
click models
website
user experience
search behavior
contextual advertising
search advertising