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Understanding the impact of personality traits on mobile app adoption - Insights from a large-scale field study.
Runhua Xu
Remo Manuel Frey
Elgar Fleisch
Alexander Ilic
Published in:
Comput. Hum. Behav. (2016)
Keyphrases
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mobile apps
data mining
information systems
multimedia
database systems
e government
mobile phone
context aware
personality traits