The Influence of Media News Frame on Consumer's Brand Attitudes in the Context of Product-harm Crisis.
Silan LiShiyu LiuMengzhi XianPublished in: WHICEB (2018)
Keyphrases
- brand image
- purchase intention
- online shopping
- context aware
- contextual information
- multimedia
- product quality
- news media
- attitudes toward
- individual differences
- viral marketing
- cross media
- product information
- factors influencing
- news stories
- network effects
- prior studies
- multimedia content
- multimedia data
- life cycle
- internet shopping