Business Analytics and Competitive Advantage for SMEs in UAE: A Mediating Role of Technology Assets.
Ahmad Ibrahim AljumahMohammed T. NuseirGhaleb A. El RefaePublished in: ACIT (2022)
Keyphrases
- business analytics
- competitive advantage
- knowledge management
- technological innovation
- business processes
- strategic advantage
- emerging technologies
- business environment
- business intelligence
- competitive environment
- business information
- service quality
- customer relationship management
- application oriented
- market competition
- health care
- case study
- data mining
- information technology
- business strategy
- artificial intelligence
- big data
- competitive intelligence
- small and medium enterprises