Pri-RTB: Privacy-preserving real-time bidding for securing mobile advertisement in ubiquitous computing.
Erdong DengHuajun ZhangPeilin WuFei GuoZhen LiuHaojin ZhuZhenfu CaoPublished in: Inf. Sci. (2019)
Keyphrases
- privacy preserving
- ubiquitous computing
- context aware
- mobile computing
- ambient intelligence
- context awareness
- privacy preserving data mining
- display advertising
- privacy preservation
- smart spaces
- context aware systems
- vertically partitioned data
- communication technologies
- ad hoc networking
- mobile devices
- sensitive information
- intelligent transportation systems
- privacy sensitive
- data privacy
- multi party
- privacy protection
- private information
- privacy concerns
- rfid technology
- scalar product
- low cost
- privacy preserving association rule mining
- mobile users
- ubiquitous computing environments
- human activities
- sensitive data
- mobile phone
- secure multiparty computation
- intelligent systems
- privacy issues
- context aware services
- access control
- mobile applications
- differential privacy
- medical data
- location aware