The Role of Marketing in the Adoption of New Mobile Services: Is it Worth the Investment?.
Jennifer BlecharIoanna D. ConstantiouJan DamsgaardPublished in: ICMB (2005)
Keyphrases
- mobile services
- mobile payment
- user acceptance
- mobile devices
- decision making
- telecommunications industry
- mobile technologies
- mobile web
- user experience
- mobile applications
- mobile users
- business opportunities
- return on investment
- online consumer
- information services
- mobile learning
- data mining
- distributed systems
- service oriented architecture
- business processes
- learning activities