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An Exploratory Study into the Role of Multisided Platforms in Developing the Marketing Capabilities of SMEs.
Ahmad Asadullah
Isam Faik
Atreyi Kankanhalli
Published in:
PACIS (2020)
Keyphrases
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website
data mining
social media
knowledge management
small and medium sized enterprises
consumer behavior
machine learning
long term
processing capabilities
customer behavior
small and medium enterprises