Multiword Keyword Recommendation System for Online Advertising.
Stamatina ThomaidouMichalis VazirgiannisPublished in: ASONAM (2011)
Keyphrases
- online advertising
- multiword
- contextual advertising
- user behavior
- keywords
- context sensitive
- search advertising
- lexical units
- behavioral targeting
- click through rate
- recommendation systems
- advertising campaigns
- language model
- display advertising
- context aware
- part of speech
- collaborative filtering
- keyword search
- text clustering
- recommender systems
- internet advertising
- search queries
- semantic knowledge
- hierarchical clustering
- machine learning