Groupthink and Peer Pressure: Social Influence in Online Social Network Groups.
Pan HuiSonja BucheggerPublished in: ASONAM (2009)
Keyphrases
- social influence
- online social networks
- social networks
- social relations
- network structure
- online social
- online communities
- social relationships
- social graph
- social influences
- social interaction
- social psychology
- influence propagation
- viral marketing
- social networking
- social network analysis
- social ties
- complex networks
- social context
- location based social networks
- community formation
- online social networking
- user activity
- network analysis
- social media
- community discovery
- social networking sites
- technology acceptance
- user preferences