Social Media: a Source for Uncovering the Determinants of Customer Satisfaction in the Mobile Services Industry.
Chidozie MgbemenaDavid BellSara Robaty ShirzadPublished in: UKAIS (2016)
Keyphrases
- customer satisfaction
- mobile services
- service quality
- social media
- business opportunities
- user acceptance
- service providers
- mobile devices
- online shopping
- mobile users
- user satisfaction
- information quality
- user experience
- information services
- user generated content
- marketing strategies
- mobile applications
- quality of service
- customer retention
- case study
- information systems
- electronic commerce
- mobile phone
- mobile technologies
- mobile learning
- data model