Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors.
Tai-Yee WuCarolyn A. LinPublished in: Telematics Informatics (2017)
Keyphrases
- behavioral intention
- purchase intention
- perceived risk
- negative impact
- survey data
- perceived usefulness
- theoretical and practical implications
- online shopping
- technology adoption
- factorial design
- individual level
- factors that affect
- electronic word of mouth
- interaction effects
- product quality
- factors affecting
- online consumer
- virtual communities
- online stores
- privacy concerns
- factors that influence
- case study
- positive effects
- attitudes toward
- information technology
- prior studies
- innovation diffusion
- theory of planned behavior
- external factors
- structural equation modeling
- information communication technology
- online learning
- technology acceptance model
- independent variables
- factors influencing
- user satisfaction
- social influence
- website design
- e government
- success factors