Development of a recommender system based on navigational and behavioral patterns of customers in e-commerce sites.
YongSoo KimBong-Jin YumJunehwa SongSu Myeon KimPublished in: Expert Syst. Appl. (2005)
Keyphrases
- behavioral patterns
- recommender systems
- product recommendation
- website
- collaborative filtering
- behavior patterns
- customer satisfaction
- web portal
- information filtering
- electronic commerce
- behavior analysis
- customer service
- customer behavior
- financial services
- user behavior
- social networks
- user preferences
- software engineering
- case study
- online stores