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Social Media Advertising Effectiveness: The Role of Perceived Originality, Liking, Credibility, Irritation, Intrusiveness, and Ad Destination.
Jean-Éric Pelet
Saïd Aboubaker Ettis
Published in:
Int. J. Technol. Hum. Interact. (2022)
Keyphrases
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social media
user satisfaction
shortest path
social networks
neural network
information retrieval
display advertising
online social networks
targeted advertising